Ilai Amar

Kia ora! My name is Ilai Amar.

I am a freelance Producer & Production Manager
based in Aotearoa / New Zealand.

Recent work

nura x All Blacks

Full Credits

nura x All Blacks

Dir. Damian Alexander

Prod. Ilai Amar

Prod. Co. LIKEMINDS

Science at Otago

Full Credits

Science at Otago

Dir. James Anderson

Prod. Ilai Amar

Prod. Co. Designworks

Hello Fresh

Full Credits

Hello Fresh How To Cook

Dir. Zane Pearson

Prod. Valentine Taylor

PM. Ilai Amar

Through a varied career producing both commercial and creative films, I have garnered a diverse set of skills and built a reputation as a highly reliable producer with excellent attention to detail.

I have effectively managed productions of all scopes and budget sizes (from small content shoots to bigger budget TVCs) and have a comprehensive understanding of the Blue Book as well as the Health and Safety at Work Act 2015. I have practical experience of shooting at Levels 1 & 2 under the new Covid-19 Screensafe Standard & Protocols, having produced several productions under these restrictions.

I go over and beyond to ensure each job I work on is done to a high standard. I take pride in the collaborative, safe and inclusive working culture I bring to every shoot. With this focus, I have built trusting relationships with crew, talent and clients. I have excellent client service skills built up from my years working as an in-house producer at leading design agency Designworks.

As a creative producer, and the founder of production company Leopold Wave, I have produced half a dozen short films; two in partnership with the New Zealand Film Commission. For the past three years I have been Executive Producer on 18 short sustainability films as part of Someday Stories, an annual web series funded by NZ ON AIR and Te Māngai Pāho. I currently have three feature film projects in development.

Skills:

Selected Commercial Filmography

Year Production Type Role Prod Co. / Agency
2020 Internal
Producer
Dir. Damian Alexander
LIKEMINDS
2020
Tourism New Zealand "Business Events"
Content
Production Manager
Prod. Valentine Taylor
Dir. Matt Holmes
Nimble
Special Group
2020
Fonterra "Organic Farms"
Internal
Producer
Dir. Damian Alexander
LIKEMINDS
2020 Content
Producer
Dir. Damian Alexander
LIKEMINDS
2020 Content
Production Manager
Prod. Valentine Taylor
Dir. Zane Pearson
Film Construction
Emotive
2020 Content
Producer
Dir. James Anderson
Designworks
2019 TVC
Production Manager
Prod. Valentine Taylor
Dir. Damian Alexander
Nimble
Special Group
2019
NZAS "Tiwai Brand Film"
Internal
Production Manager
Prod. Monique Nielsen
Dir. Damian Alexander
Designworks
2019
Silver Fern Farms "Passion & Pride"
Internal
Production Manager
Prod. Monique Nielsen
Dir. Damian Alexander
Designworks
2019
Northpower "Brand Film"
Internal
Production Manager
Prod. Monique Nielsen
Dir. Damian Alexander
Designworks

In 2017/18 I was an in-house Producer with Designworks, a leading design studio in Tāmaki Makaurau / Auckland. I produced dozens of stills and video shoots in that time. Here are some favourites;

New Zealand Steel

Full Credits

New Zealand Steel "Made Stronger"

Dir. Damian Alexander

Contact

For work enquires or to just say hey please email me: ilai @ hey.com

You can also find me on Linked In, Twitter and Instagram.